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PRE-VISIT EXPECTATIONS AND INTERESTS
Whose idea was it to visit [Your organisation name here] on this trip?
My idea
My children's idea
My spouse or significant other's idea
Friend or acquaintance's idea
On a tour package
Other (please specify)
Please specify
What prompted your visit today?
Day of fun
See the animals
Time with family
Learn about animals
Entertainment
Other (please specify)
Please specify
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AWARENESS OF BIODIVERSITY
Please list anything that comes to mind when you think of '
biodiversity
'?
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AWARENESS OF CONSERVATION THREATS AND ACTIONS
Can you think of an action that you could take to help save plant or animal species?
Yes, I can think of an action
I cannot think of an action
Unsure
Action 1
Have you done this action within the last month?
Select
Yes
No
Unsure
Action 2
Have you done this action within the last month?
Select
Yes
No
Unsure
Action 3
Have you done this action within the last month?
Select
Yes
No
Unsure
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CONSERVATION EDUCATION FACTORS WITHIN VISIT
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
‘I talked to my children about animal conservation at some point during my visit to [Your organisation name here]’
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Did you see any information about saving animals from extinction during your visit to [Your organisation name here]?
Yes
No
Unsure
Did you talk to any staff or volunteers during your visit to [Your organisation name here]?
Yes
No
Unsure / Don't remember
During your visit to [Your organisation name here], did you attend any informational animal talk or show?
Yes
No
Unsure
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'[Your organisation name here] provides good learning opportunities for my children'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
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WILDLIFE CONSERVATION INTEREST / CONCERN
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'I feel
personally
concerned about animals going extinct.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'[Your organisation name here] is saving animal species from extinction.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
ABOUT THE ZOO/AQUARIUM
What comes to mind when you think of [Your organisation name here]?
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'[Your organisation name here] is good value.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
ABOUT THE ZOO/AQUARIUM VISIT
About how many hours did you spend at [Your organisation name here]?
Less than 1 hour
1-2 hours
2-3 hours
3-4 hours
4-5 hours
5-6 hours
6-7 hours
More than 7 hours
Unsure
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VISITOR PROFILE (DEMOGRAPHICS AND PERSONAL CHARACTERISTICS)
Is today your first visit to [Your organisation name here]?
No, not my first visit
Yes, my first
Unsure / Can't remember
Are you a season ticket holder/member at [Your organisation name here]?
Yes
No
Not sure
Are you a member of a conservation, nature or environmental group of any kind?
Yes, I am member of a conservation, nature or environmental group
No, not a member of a conservation, nature or environmental group
Unsure
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VISITOR EXPERIENCE
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'I was generally comfortable during my visit.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'Visiting [Your organisation name here] was a poor use of my time.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'I was generally satisfied with my visit to [Your organisation name here].'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
GIFT SHOP AND CATERING EXPERIENCE
Did you visit the zoo gift shop?
Yes, I visited the gift shop
I did not visit the gift shop
Unsure
Prefer not to say
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Overall, how satisfied were you with your experience at the gift shop?
Select
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Did you stop at any point during your visit to [Your organisation name here] any drinks or food?
Yes
No
Unsure / Don't remember
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Overall, how satisfied were you with your experience getting food or drink at [Your organisation name here]?
Select
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
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