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Step 1: PRE-VISIT EXPECTATIONS AND INTERESTS
Step 2: AWARENESS OF BIODIVERSITY
Step 3: AWARENESS OF CONSERVATION THREATS AND ACTIONS
Step 4: CONSERVATION EDUCATION FACTORS WITHIN VISIT
Step 5: WILDLIFE CONSERVATION INTEREST / CONCERN
Step 6: VISITOR PROFILE (DEMOGRAPHICS AND PERSONAL CHARACTERISTICS)
Step 7: VISITOR EXPERIENCE
PRE-VISIT EXPECTATIONS AND INTERESTS
Whose idea was it to visit [Your organisation name here] on this trip?
My idea
My children's idea
My spouse or significant other's idea
Friend or acquaintance's idea
On a tour package
Other (please specify)
Please specify
What prompted your visit today?
Day of fun
See the animals
Time with family
Learn about animals
Entertainment
Other (please specify)
Please specify
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Next
to continue
AWARENESS OF BIODIVERSITY
Please list anything that comes to mind when you think of '
biodiversity
'?
Please click
Next
to continue
AWARENESS OF CONSERVATION THREATS AND ACTIONS
Can you think of an action that you could take to help save plant or animal species?
Yes, I can think of an action
I cannot think of an action
Unsure
Action 1
Have you done this action within the last month?
Select
Select
Select
Yes
No
Unsure
Action 2
Have you done this action within the last month?
Select
Select
Select
Yes
No
Unsure
Action 3
Have you done this action within the last month?
Select
Select
Select
Yes
No
Unsure
Please click
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to continue
CONSERVATION EDUCATION FACTORS WITHIN VISIT
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
‘I talked to my children about animal conservation at some point during my visit to [Your organisation name here]’
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Did you see any information about saving animals from extinction during your visit to [Your organisation name here]?
Yes
No
Unsure
Did you talk to any staff or volunteers during your visit to [Your organisation name here]?
Yes
No
Unsure / Don't remember
During your visit to [Your organisation name here], did you attend any informational animal talk or show?
Yes
No
Unsure
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'[Your organisation name here] provides good learning opportunities for my children'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Please click
Next
to continue
WILDLIFE CONSERVATION INTEREST / CONCERN
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'I feel
personally
concerned about animals going extinct.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'[Your organisation name here] is saving animal species from extinction.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
ABOUT THE ZOO/AQUARIUM
What comes to mind when you think of [Your organisation name here]?
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'[Your organisation name here] is good value.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
ABOUT THE ZOO/AQUARIUM VISIT
About how many hours did you spend at [Your organisation name here]?
Less than 1 hour
1-2 hours
2-3 hours
3-4 hours
4-5 hours
5-6 hours
6-7 hours
More than 7 hours
Unsure
Please click
Next
to continue
VISITOR PROFILE (DEMOGRAPHICS AND PERSONAL CHARACTERISTICS)
Is today your first visit to [Your organisation name here]?
No, not my first visit
Yes, my first
Unsure / Can't remember
Are you a season ticket holder/member at [Your organisation name here]?
Yes
No
Not sure
Are you a member of a conservation, nature or environmental group of any kind?
Yes, I am member of a conservation, nature or environmental group
No, not a member of a conservation, nature or environmental group
Unsure
Please click
Next
to continue
VISITOR EXPERIENCE
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'I was generally comfortable during my visit.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'Visiting [Your organisation name here] was a poor use of my time.'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
'I was generally satisfied with my visit to [Your organisation name here].'
Select
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree
Not applicable / No opinion
GIFT SHOP AND CATERING EXPERIENCE
Did you visit the zoo gift shop?
Yes, I visited the gift shop
I did not visit the gift shop
Unsure
Prefer not to say
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Overall, how satisfied were you with your experience at the gift shop?
Select
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Did you stop at any point during your visit to [Your organisation name here] any drinks or food?
Yes
No
Unsure / Don't remember
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Overall, how satisfied were you with your experience getting food or drink at [Your organisation name here]?
Select
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
Very Dissatisfied
Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Satisfied
Very Satisfied
Not applicable / No opinion
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